India's Most Trusted Partner for Global Careers

Government-Approved Global Partner

Magic Billion

Manager – Performance Marketing

Manager – Performance Marketing

Job Description

We are looking for a Performance Marketing Manager to lead and execute marketing strategies across digital,
referral, events, and content channels. This role demands both strategic thinking and hands-on execution to
drive qualified leads and build the brand.

Eligibility Criteria

  • Bachelor's/Master’s in Marketing, Communications, or related field.

  • 4–7 years of relevant marketing experience (preferably in EdTech, Skill Development, or Recruitment sectors).

  • Strong command over tools like Meta Ads Manager, Google Ads, Google Analytics, Canva/Figma, Mailchimp/Brevo, Automation tools like Zapier, Website CMS (WordPress/Webflow), Hosting Panels and CRM platforms.

  • Experience handling B2C and B2B campaigns simultaneously.

  • Understanding of global job markets or international education space.

  • Past experience with multilingual campaigns or regional marketing.

  • Comfortable working with data, dashboards, and conversion funnels.

  • Creative thinker with a strong understanding of performance metrics.

  • Excellent communication, team management, and project coordination skills.

Key Responsibilities

1. Strategy & Campaigns:

  • Design, plan, and execute integrated marketing campaigns to drive program visibility and lead generation.

  • Develop monthly and quarterly marketing calendars in line with business goals.

  • Monitor ROI across paid and organic channels and optimize for performance.

2. Digital Marketing:

  • Manage Meta, Google, and YouTube ad campaigns.

  • Oversee landing pages, SEO/SEM strategy, and analytics dashboards (GA4, Meta Analytics).

  • Regular A/B testing for creatives and CTAs to improve conversion rates.

  •  Set up and maintain automation workflows using Zapier, connecting forms, CRMs, WhatsApp tools (like WATI/Gupshup), and email platforms.

3. Content & Brand:

  • Lead storytelling through social media, blog posts, reels, emailers, and video scripts.

  • Build compelling narratives around candidate success, client partnerships, and global placement stories.

  • Ensure brand tone, design, and communication consistency across all channels.

4. Events & Webinars:

  • Conceptualize and manage webinars, career fairs, and offer-letter distribution events.

  • Coordinate with operations and sales teams to ensure lead follow-ups post-events.

  • Design marketing collateral, event invites, and post-event promotion material.

5. Team Management & Collaboration:

  • Manage and mentor the content writer, designer, and external agency partners.

  • Collaborate with sales, counseling, and program teams to align marketing with program goals.

  • Maintain strong communication with senior leadership for reporting and decision-making.

Benefits

  • Competitive salary and performance-based bonuses.

  • Opportunity to work in a fast-paced, dynamic environment.

  • Potential for career growth and advancement.